Discover
We use qualitative and quantitative methods to uncover your users' real needs, preferences, challenges, motivations, and pain points, before a line of code is written.
- Contextual inquiry and interviews
- Journey mapping
- Persona development
UX Research and Strategy · Austin, TX · Since 2014
We find out what your users actually need, then help you build it.
Userade is a UX research consultancy based in Austin, working with teams worldwide. We design and run the studies that answer your hardest questions about users and the products they rely on, in person or remotely, across discovery, usability, evaluation, and measurement, then turn the findings into insights your product, design, and leadership teams can act on.
Amazon·Dell·IBM·
HP·Experian·Chevron·
ExxonMobil·GE·Schneider Electric·
Rackspace·Bazaarvoice·Poly·
Greenway Health·Spiceworks·
Our approach
Three moves, one goal: products grounded in evidence.
Every engagement is shaped around your real questions. We scope and design the research, then hand you insights that inform your product decisions, not a deck that gathers dust.
Validate
By engaging real users, we test your concepts, prototypes, and solutions against reality, so you invest in what works and drop what doesn't.
- Usability testing
- Concept and prototype testing
- Trust, safety and comprehension checks
Optimize
Through iterative research, your product keeps adapting to evolving user needs and market trends, compounding small wins into a durable experience advantage.
- Longitudinal studies
- A/B and benchmark testing
- Continuous and AI-assisted discovery
What we do
Research that fits how product teams build.
Discover
Foundational research
Generative studies that surface unmet needs and reframe the problem before you commit roadmap and budget.
Embedded research
We sit with your product trio, feeding a steady stream of evidence into every sprint, not once a quarter.
Evaluate
Usability testing
Remote or in person, moderated or unmoderated, catching friction in flows before they ship.
Prototype testing
Putting early concepts and clickable prototypes in front of real users to see what resonates.
Information architecture
Card sorting and tree testing to structure content the way users expect to find it.
Accessibility research
Testing with people who use assistive technology, so your product works for everyone.
Heuristic evaluation
Expert review against proven usability principles for fast, defensible early wins.
AI product research
Evaluating copilots, chatbots, and agents for comprehension, trust, and safe hand-offs.
Measure
UX benchmarking
Tracking task success, satisfaction, and usability scores over time to prove the experience is improving.
Survey research
Rigorous instruments that measure attitudes at scale without leading the answer.
Behavioral analytics
Reading what users actually do in the product, then explaining why with qualitative depth.
Pricing research
Conjoint and willingness-to-pay studies so you price with evidence, not guesswork.
Strategize
Journey mapping
Mapping the end-to-end experience to reveal gaps, drop-offs, and the moments that decide loyalty.
Service blueprinting
Connecting the front-stage experience to the operations behind it, so fixes actually stick.
Research strategy
Synthesis and a research roadmap that turn scattered findings into decisions leadership can act on.
Research workshops
Facilitated sessions that turn stakeholders and users into active collaborators.
Voice of customer
Standing feedback programs that keep the user's voice in the room between studies.
Good research doesn't just answer the question you asked. It changes the question you should be asking.
About
Founded on a simple conviction: users know things you don't.
Userade was founded in 2014 as a full-service UX research consultancy based in Austin, Texas. We're dedicated to uncovering the real needs of your users and transforming data into insights and intuitive experiences.
We work as an extension of your team: scoping the right study, recruiting the right participants wherever they are, and translating findings into decisions your designers, engineers, and executives can all rally behind.
Work with usContact us
Tell us what you're trying to learn.
Send us the question keeping you up at night. We'll reply with how we'd approach it, a rough scope, and next steps.
Email us